App clips are a great way for users to fast access and experience what your app has to offer. It is a small part of your app that’s discoverable at the moment it’s needed. App clips are fast and light so can be opened very quickly.
Whether they’re ordering take-out from a restaurant, renting a bicycle, or setting up a new connected appliance for the first time, users will be able to start and finish an experience from your app in seconds. And when they’re done, you can offer the opportunity to download your full app.
In other words, you can access parts of an app without even installing it on your iPhone or iPad. These small apps, as you could expect, offer limited functions since they are focused on simple and quick tasks.
For example, you find a restaurant in the Apple Maps app and you want to order something to eat from there. If this restaurant offers an App Clip, you don’t need to download and install its full app from the App Store. Instead, the Maps app will load only a part of the app with the menu and payment options. You can order anything directly from the Maps app with just a few taps.
App Clips can offer integration with Apple Pay so you don’t have to enter your credit card information every time you use them. It can also check the user’s location and provide push notifications for eight hours after you use it. This allows you to close the clip view and still receive related alerts.
Users can tap their iPhone on NFC tags that you place at specific locations to launch an app clip, even from the lock screen.
Place QR codes at specific locations to let users launch an app clip by scanning the code with the Barcode reader or the Camera app.
When your webpage is configured with a Smart App Banner for app clips, users can just tap to open it from there.
When you enable sharing within your app clip, users can send it via iMessage, and the person who receives it can open it right from Messages.
When your app clip is associated with a specific location, you can register your app clip to appear on a place card in Maps so users can open it from there.
App clips don’t clutter the Home Screen, but recently used apps clips can be found and launched from the Recents category of the new App Library.